IT’S 2017! WELCOME TO THE NEW YEAR!
Before the beginning of the year runs away from you, take time out and reflect on how your business progressed over 2016, and how you see it developing in 2017. Set some New Year’s goals or resolutions for your business to help you stay on track and focus on your aspirations throughout the new year.
Here are 6 New Year’s goals to get you started…
- MAKE MARKETING A PRIORITY:
If you want to attract new clients or customer, you need to make marketing a priority. Look at your current marketing plan and decide what is and what is not working for you. If something was not working, drop it! Create your 2017 marketing plan, and stick to it!
- JOIN A NEW NETWORKING GROUP:
Meeting new and interesting people may lead to new customers, colleagues, contacts, or friends, and will help you spark new ideas for your own business.
- ENHANCE TECHNOLOGY:
If there is a piece of equipment at work that is inhibiting your success, replace it. If there is something that you need to make your business run more smoothly, get it. Stop putting off getting what you need – enhancing your technology now will save you frustration and time in the long run.
- WALK AWAY WHEN SOMETHING IS NOT WORKING:
Don’t waste energy on something that isn’t working. If your marketing plan or sales method isn’t working for you – revise it and start again. If it turns out that a supplier or business relationship doesn’t suit your business and isn’t working out, move on. Something or someone new will turn up.
- GIVE SOMETHING BACK TO THE COMMUNITY:
Those that give, get. Find a cause that matters to you and give what you can – make regular donations, fundraise, be a mentor or volunteer. Help the organisations around you that make where you live and work a better place.
- MAKE GOAL SETTING A HABIT:
Setting and reviewing goals should not be a once a year task. Take time once every week or month to evaluate what is working and what is not, revise your goals or set new ones if you need to. Ask for and listen to feedback from you employees and your clients – they will appreciate it, and may come up with improvements and changes that might make you more successful.
REMEMBER unrealistic goals only lead to frustration and distress. Goals that are achievable and realistic are the goals that will lead you to success this 2017!
About the authors:
This article has been co-authored by Claudia Giovannini and Jacqueline Brown at Lynn & Brown Lawyers. Claudia is currently studying law at UWA and hopes to be admitted as a Perth lawyer in or about 2018. Jacqui is a Perth lawyer and director, and has over 20 years’ experience in legal practice and practices in family law, mediation and estate planning. Jacqui is also a Nationally Accredited Mediator and a Notary Public.